How we helped Origin launch Hunt through an early access list & generate $809K

Project overview

ORIGIN leveraged their massive organic channels and media team to help build a 17,000 person HUNT List. Over the course of 6 weeks, we fed the list a healthy cadence of campaigns building hype for the release of their Hunt line. The launch plan? Give signups a 12 hour head start on the public and utilize urgency and scarcity to manufacture a Black Friday sized peak in August at full margin.

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