How we grew Superare's email revenue 176% by rebuilding their sender reputation
We grew Superare's email revenue 176% and return customer revenue 63% with no sales by rebuilding their sender repuation
The Challenge
After years of mass blasting their 90,000 person database with little to no segmentation, Superare had a massive deliverability issue - the majority of their customers were receiving campaigns in their spam folder.
No offer, copy, or creative can convert if no one sees it, so we knew our first course of action was repairing their sender reputation, an often overlooked component of a successful email program.
The issue was concentrated with gmail users, which represented 54% of their database - incremental improvements on gmail would yield massive results, so we got to work.
With their overall open rate at 26%, Gmail representing 54% of recipients, and Gmail’s open rate at a mere 12% … we knew that increasing Gmail opens to 50% would net an overall open rate increase of 90%! And, the logic followed, a huge lift to campaign revenue with no additional sends or sales.
If you don’t follow our back of the napkin math… it was a massive potential lever.
The Solution
The solution was building Superare a dedicated sending domain and undergoing our proprietary KapturWARM - a process we’ve developed that condenses the typical 6 week Sender IP Warmup into 6 days AND still sends loads of traffic to the site.
To make this even more impactful, we paired the rewarm with a highly anticipated product release, which would garner far more engagement than typical campaigns and lead to a complete and total elevation of the account’s reputation with ISPs like Gmail.
The Results
After our rewarm, Gmail opens went from 12% → 60% and click rates from 0.65% → 1.59%.
This, combined with elevated creative, copy, increased sending volume, an automation buildout, & list growth unlocks led Superare’s monthly email revenue to grow 176% with zero discounting.
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